SAFIM conducted a 4-day workshop on ‘Igniting Innovation’ at Guwahati Management Association, Guwahati, for the executives of Oil India, Indian Oil, HDFC etc. from 12th-15th February, 2014. The program was organised by Guwahati Management Association, in association with Public Enterprise Department of Government of Assam and the All India Management Association (AIMA). Prof. Saikat Sen facilitated the sessions for 54 participants at various executive levels in two batches (12th-13th and 14th-15th February). ‘Igniting Innovation’, a SAFIM offering to corporate leaders and executives, is a course which leads individuals towards the innovation consciousness to drive innovation from within. It enables individuals establish innovation as a practice in the work environment as well as in one’s daily life. The concept of developing the right inner atmosphere for innovative thinking and the process of developing the intuitive and creative faculties of the mind were explained to the participants through a number of experiential activities such as role plays, games, interactive sessions and debate, movie clips and music. The participation of the audience in each session was spontaneous and active. ‘”Unlearn the learnt” is what I would like to take back with myself, from the program”, was the feedback from Shri Madhur Jain, HDFC Ltd. Similar feedback received from most of the participants of the program showed the effectiveness of the workshop.